BBOE Creative (Beatrice Bara & Oly Evans): Coca-Cola: Unite With LightNomination
The Lunar New Year lulls the world in its contagious harmony effortlessly. It’s one of the few times Chinese families, from all over the world, can reunite for the holidays. The COVID-19 outbreak has given the Chinese new year traditions a run for their money. The gravity of the situation caused mass hysteria, leaving the uplifting celebrations forgotten amid the horrors. Worst of all, the necessary quarantine measures have left many families separated. Coca-Cola Unite With Light creates a way for people to have meaningful contact with their loved ones in time for the Spring lantern festival. Using China’s most connecting app, WeChat, the limited edition bottles connect to each other and unravel into festive lanterns. The touch sensors allow them to control each other's light when held. The only way to stop the world from going dark is to create light; stopping this virus from canceling the holiday.